Loop Lab Fair is Asia’s first art fair dedicated exclusively to digital and media art. It aims to build a new art market for digital natives—the next generation of art enthusiasts. Every year, around 30 global galleries participate, introducing new forms of artworks and emerging artists who define the future of digital expression.

Transforming a hotel into an immersive exhibition space, the fair allows visitors to experience digital and media art in a relaxed and familiar environment. By moving art appreciation from public museums into everyday life, Loop Plus Fair envisions a future where technology, ecology, and art coexist as part of our daily experience.

The fair also explores new market possibilities through collaboration among galleries, corporations, and artists—presenting innovative formats that expand the boundaries of digital and media art.