Loop Plus is a multifaceted media art platform presented through three formats — Fair, Exhibition, and Forum. Held over four days at Grand Josun Busan, the event brings together global galleries to showcase the cutting edge of contemporary media art.

Transforming the hotel and its surroundings into an immersive art experience, Loop Plus features outdoor media installations and a large-scale media wall exhibition, discovering and supporting emerging media artists while bringing art into the rhythm of everyday life. Through the Loop Plus Forum, the platform explores the future of media art — bridging technological innovation, the art market ecosystem, and the cultural and social shifts of the post-digital era — to inspire new dialogues and possibilities within the global art landscape.