Busan stands as a major gateway city linking Korea with the broader Asian region—an important nexus where cultural exchange, technology, and contemporary art converge. As the field of media art continues to expand rapidly across Asia, Busan plays a pivotal role in identifying and supporting emerging media artists while serving as a strategic platform that connects regional practices with the global contemporary art landscape.

Loop Plus is presented in collaboration with the Busan Museum of Art, situated within Busan’s dynamic cultural and urban context—one that has consistently engaged with new media, technological innovation, and international exchange. This environment closely aligns with the vision of Loop Plus, which focuses on advancing Asian media art. Within this context, Busan provides an ideal setting for a specialized art fair dedicated to media art, positioning the city as a key platform for dialogue, discovery, and international collaboration.